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The “Before”

What does this photo say to you on first glance?

When you simply have a listing of a constituent’s information. If you do nothing with it but send out an occasional notice or campaign flyer, all this photo will tell you is perhaps that this family has a nice house, the man is wearing an awful tie, and that the couple has two really cute kids.

But you really don’t know much more than that.

Go to After


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